London Opens its First Cuddle Café

London is not adverse to the odd novelty pop-up café. Cereal cafés, board game cafés and cat cafés are all the rage at the moment, but here is one to really take the biscuit.

On 10th and 11th February if you happen to be near Goodge Street Station you can pop into the McVities Cuddle Café for some tea and biscuits. The only catch is that you pay, not with money but hugs.

The café follows McVities unbearably cute adverts in which fluffy animals appear out of Digestives packaging. Quite frankly, all at KidRated HQ would prefer biscuits than puppies but it is a good advertising campaign all the same. Watch the video here.

What do you think of the cuddle café is this one pop-up too many and a little too sickly #sweeet for you? Or do you think it is a brilliant way for jaded Londoners to spread love and biscuits? Let us know!

 The Cuddle Café will be open on Tuesday 10th and Wednesday 11th February at 52 Tottenham Street, Fitzrovia, London W1T 4RN.